Panasonic introduced its 2010 line of VIERA Plasma HDTVs at the Consumer Electronics Show, including the premiere of Full HD 3D television for the home environment. Building upon the award winning 2009 line of Plasma HDTVs, Panasonic showcased expanded internet functionality via the proprietary VIERA CAST IPTV functionality and NeoPDP technologies resulting in improved picture quality.

Adhering to Panasonic’s commitment to the environment, all 2010 models have improved power consumption and meet the new, more stringent Energy Star 4.0 requirements. The 2010 VIERA line of Plasma HDTVs now achieve four times luminous efficiency. The 2010 VIERA line also features VIERA Link for increased networking and VIERA Image Viewer to allow for watching digital still and HD video on the Plasma screen.

For 2010, VIERA Plasma HDTVs are rated, as in 2009, to have a lifespan of 100,000 hours. This is more than 30 years of viewing when watched for 8 hours a day, before the TV reaches half brightness. To further improve picture quality, VIERA HDTVs feature some breakthrough consumer innovations like 600Hz Sub-field Drive and Infinite Black with improved contrast ratios. The prestigious THX certification is further proof of Panasonic’s dedication to producing the highest quality viewing experience possible.

THX works closely with Panasonic from initial product design phase to the final product rollout in the market. THX certification ensures that each display can present all HD and standard definition content to the maximum resolution with clean signal processing and accurate color, contrast and luminance levels. All THX Certified VIERA HDTVs also feature THX Movie Mode, a picture setting that recreates vivid studio colors, deep blacks and detailed images right out of the box.